When Hard Work Pays Off

This is Kevin here. Last week a short, but impactful chapter in my life came full circle.

By November 2011, I was at a low point in life. My mom had passed away two years before. Danielle and I had moved to San Francisco, and I had made hardly any friends. I missed my friends from being in Seattle for 30 years. With the move, I had started a consultancy which eventually became a startup. By the end of 2011 it was clear that too wasn’t working. I had burned through my life savings. I swallowed my pride, shut down my failed startup, and started looking for a job.

I joined a company called HelloFax. They had the two cofounders and two other engineers. The five of us worked out of a studio apartment in the Lower Haight. Right away, it was a refreshing change from working on a stalled startup: we were making revenue, and our customers loved us. More over, it was a breath of fresh air to be working with a team again. When we weren’t busy coding, we were joking around.

I remember being struck by the CEO Joseph Walla. I would bounce ideas off of him about crazy things we could be doing. “Joseph why aren’t we doing advertising; we could be growing so much faster! Or why don’t we invest in something to make the signatures look better.” He was unflappable though, and couldn’t be deterred from his vision. I watched as he took early UI designs that were too complex and spent hours honing them down to something elegant.

He wanted to keep all his employees unimpeded, and so it wasn’t uncommon for him to take out the garbage in the morning (he was too frugal to hire a janitor).

When Danielle pitched me on cofounding Referly together six months later, my greatest reservation was that I’d have to give up working with the HelloFax team. I did decide to leave, and my last commit to the code base was helping to rebrand them to HelloSign.

I kept in touch with Joseph over the years, and was always impressed with his unwavering focus and commitment to his company. I wasn’t surprised to see this week that he announced HelloSign has been acquired by Dropbox. It made me so happy to wake up to the news and see that all their hard work had paid off. Congratulations Joseph and the HelloSign team!

Buried Reads for January 26th

Since launching Buried Reads in September, we’ve created a new newsletter for software engineers. Instead of linking to blog posts, Kevin decided to do his own original research and writing. The first edition is out: How Computing Came About. We went deep into history, back to the days when “Computer” was a job title held by humans. Early reviewers, even non-technical ones, told us they loved learning history they didn’t know about. We’re building an audience for more content like this, and hope you will subscribe and share with anyone you know who would enjoy this history.


From the Operators

2018 was the year of people resolving to use their phones less, stay away from Twitter, delete Facebook and perform various forms of “digital detox”. There’s clearly something to this, but I also believe this trend is swinging the pendulum too far the other way. Replace the word “phone” with “my connection to all human knowledge” and then try to talk about how pernicious it is with a straight face. Given this, I was elated to hear Sachin Monga formerly from Facebook offer some valuable perspective on wielding these new attention gravity devices in Screens & Time.

Ben Gilbert & David Rosenthal of Pioneer Square Labs kicked off Season 4 of their amazing podcast Acquired. This episode tells how ESPN got off the ground. It brought me back to the days before the Internet when cable was a welcome relief from the three major network channels.

Ting Ni and Hendrik Pretorius of ImmiPartner go in depth on transforming immigration HR from a nuisance to a strategic advantage. 70% of foreign candidates view a company’s green card policy as a major consideration when joining. At Mattermark, we took pride in working to secure green cards, and are so proud of being able to help families stay in the U.S. indefinitely.

Bob Crimmins of Startup Haven started a series on why founders should play poker. In Poker is “Wax On, Wax Off” for Startup Founders, he reminded us of a great quip from Peter Thiel: when everyone around you is taking shortcuts, you should dig deep and research from first principles. When everyone around you is moving slowly, you should find the shortcuts that cut through the noise. A classic lesson from the poker table that works in business too.


From the Investors

David Sacks of Craft Ventures posted a tweet this week soliciting off-the-shelf Series A docs. After seeing legal bills in excess of $100,000 to do a fairly standard Series A, we’d love to see the startup community optimize.

Tomasz Tunguz of Redpoint Ventures has a great distillation of Eugene Wei’s Novel Mental Models for Technology. Danielle had been reading The Theory of the Leisure Class this summer, and it took us back to how signaling shapes humans culture.

Sammy Abdullah of Blossom Street Ventures offers a seldom spoken truth: strategic investors can hurt you. Too few people talk about the strings that can come with this ”easier” money.

As a hiring manager, references checks scare Kevin. He was influenced by the advice that if a reference isn’t a screaming “Yes!” for a candidate, then it’s damning. On this basis, he almost turned away what ended up being his greatest engineering hire ever. He’s looking for ways to make reference checks work, and thinks the ideas from Bowery Capital in The 7 Do’s and Don’t of Sales Reference Checks are a good start.

Leo Polovets of Susa Ventures tweets a reminder that trust underlies our society and economy. We wish more economists and psychologists studied the inner mechanics of trust. The closest Kevin has found recently is Gottman’s The Science of Trust.

For founding teams that didn’t give away board seats to investors in early rounds, it is tempting to forgo board meetings. Jason Lemkin of SaaStr argues holding board meetings is a great way to secure investor commitment for follow on or at least a bridge in 5 Reasons to Actually Have Board Meetings.

Brigitte Hackler of High Alpha answers the perennial question from founders How Much Should You Burn. She’s doesn’t provide a single answer, but rather a framework using risk and distance from needing to raise again to help you come to your own answer. Later stage founders should think about the Rule of 40, which Dave Kellog wrote an awesome update on this week.

How Computing Came About, part 1

This week, I am kicking off by sharing a story I didn’t learn about until I had worked in the software industry for 20 years: how computing came about. Many of us know the story of Bill Gates and Paul Allen creating Microsoft or Steve Jobs licensing Xerox Parc’s technology to bring GUI to the masses. Too few of us know about their distant forerunners: Nevil Maskelyne, Charles Babbage, Claude Shannon, Alan Turing, or John von Neumann.

The Original Computers

Before electronic computers, Computer was a job title held by humans.

There is a rich history of humans as computers dating back to at least Mesopotamia in 3000 BC. Donald Knuth, who is famous for The Art of Computer Programming, chronicles the story in his research paper Ancient Babylonian Algorithms. We know the Babylonians were working with algorithms, because they wrote them down on tablets. Knuth writes, “they represented each formula by a step-by-step list of rules for its evaluation. In effect, they worked with a ‘machine language’ representation of formulas instead of a symbolic language. The calculations described in Babylonian tablets are not merely the solutions to specific individual problems: they actually are general procedures for solving a whole class of problems.”

The Babylonians gave example numbers in their calculations, a lineage we can give thanks to anytime we use a REPL. The Babylonians did not explore all possible avenues; Knuth found no usage of control flow or iteration. It would take time for algorithms and computation to develop more fully.

Organizing Human Computers

Computing would have to become more crucial and more expensive before humans would be motivated enough to outsource computation as a job. The seeds were planted centuries ago.

Dating back to 1497, sailors were calculating their latitude from the North Star, but calculating longitude required delicate timekeeping devices that would be damaged on a ship rocking at sea. The British government enacted The Longitude Act of 1714, encouraging entrepreneurs and scientists to devise a means for calculating longitude.

Nevil Maskelyne, an astronomer and also an appointee to England’s Board of Longitude, wrote the volume pictured here: The British Mariner’s Guide. It laid out how you could calculate longitude by lunar distance. The problem then became knowing where the moon was on any given day. Thanks to Kepler and Newton this was largely a matter of math.

Tabulating the Heavens tells the story: “The Nautical Almanac and Astronomical Ephemeris, was to be published annually giving data relating to a particular year. It contained tables of lunar distances tabulated for every three hours of every day. It also contained other astronomical data of use to both the navigator and the astronomer.”

Maskelyne organized a network of at least 35 human computers each working from their homes on their own timetable throughout England. Computing started as a literal cottage industry. Maskelyne did not send all the equations that underpinned the almanac to each computer, but rather sent them a list of steps to extract data from several tables. A typical calculation would involve 12 table lookups and about 14 arithmetic operations on eight digit numbers. Each month’s table involved up to 1,365 cells to be calculated.

The almanac was used by several famous explorers, including Captain Cook during his voyage to New Zealand in 1768 and again in 1772.

The work of Isaac Newton, Nevil Maskelyne and Halley (not discussed here, but also a pioneering computer) was not without its critics. The famous book Gulliver’s Travels is actually a critical satire of the perceived arrogance of these computers.

The French Angle

The story of distributing computation across humans doesn’t stop with Maskelyne’s almanac. He would encounter and influence another crucial computing pioneer. That story picks up on the other side of the English Channel, in revolutionary France. In 1791, the new regime wanted to shed all memory of “old” way of doing things, and the Académie des Sciences decided to create a new system of weights and measures. The new units were all based on the metric principle: they would be related through a measure of ten: 10 centimeters in a decimeter, 10 decimeters in a meter and so on. One of the units that needed addressing was angle measurement. Under the new system, a right angle would no longer have 90 degrees. Instead, it would be split into exactly a hundred of new units, called grades.

If the new angle units were to be successful, someone had to publish trigonometric tables in book form. The Académie des Sciences wanted the work done and the job fell on the shoulders of Gaspard de Prony, the director of the Bureau of Land Management.

De Prony quickly realized that a single person wouldn’t even come close to completing the work before the deadline. Fortunately, he had met Maskelyne and was aware of his work.

Moreover, as was common among his social circle at the time, de Prony was a big fan of Adam Smith and his “On Wealth of Nations”. De Prony bragged he “could manufacture logarithms as easily as one manufactures pins”: a nod to Adam Smith’s division of labor theory.

The computation was organized in 3 levels:

The first level consisted of 5-6 high-ranking mathematicians, including such paragons as Adrien-Marie Legendre (of the Legendre polynomial and Legendre transform fame) and Lazare-Nicolas-Marguerite Carnot. This group had nothing to do with the actual computations, their job was to oversee the process and to choose the analytical approximation formulas. The resulting equations only contained additions, subtractions and multiplications. That meant that even people with rudimentary arithmetic skills could master them.

The second level had 6-8 lesser mathematicians, whom de Prony called “planners”. Planners had two jobs. First, they used the formulas, devised by the high-ranking mathematicians, to create worksheets. The sheets had exact instructions for a simple computation on one side, and a table of input values on the other, followed by the blanks to be computed and filled in. The second job, called “differencing”, involved looking at the differences between the adjacent values of any given function. As all trigonometric functions are continuous, subsequent values in the table should be close to each other. This allowed planners to check the result of a computation, without redoing it.

The third group, the actual computers, up to 90 in their number, were the ones filling the worksheets prepared for them by the planners. As the computations were trivial, anyone with a basic knowledge of arithmetic and decent mechanical skills could be a computer. In fact, most de Prony’s computers were… out-of-work hairdressers! As the result of the revolution, the demand on powder wigs had collapsed, and many well educated coiffeurs were looking for something new to do.

There is an interesting parallel here: the de Prony’s planners were basically translating mathematical equations into the instructions for “computers”. In a way, this represents the work of a modern programmer. One coder-friend jokingly remarked, ‘my job is translating research papers into computer code.’ Not unlike a planner of 1792 indeed.

Du Prony was still operating the computing enterprise until 1801. By then, saddled by high inflation, the revolutionary government did not have the funds to publish the tables. However, the work would catch the eye of Charles Babbage, most likely when he visited Paris in 1819, but also because De Prony had reached out to several English physicians who Babbage was connected to.


Read issue 2, which picks up where we left off: the story of Charles Babbage and how computation went from a job for humans to a job for mechanical computers. As time goes forward human computers fade by volume, but the intertwined nature of humans and computing lives on to this day. For example, every time you fill out a CAPTCHA you are a human computer providing gold data back to electronic computers.

If you loved the first issue of the Buried Reads Engineering Newsletter, enter your email to get future issues:


Credits and More Reading

My friend Max Grigorev was instrumental in encouraging me to work on engineering topics, and helped with the writing of this issue.

Our research was greatly aided by Jame Gleick’s The Information. If you want to learn more about the history of computation and information theory, I cannot think of a better place to start. When Computers Were Human was also heavily cited for this issue. We only covered a fraction of human computer history. This book is an incredible read if you want to explore deeper.

Special thanks to Jimmy Soni, author of A Mind at Play: How Claude Shannon Invented the Information Age, for encouraging my choice of format and pacing. I am also grateful to Maran Nelson, Fawaz Al-Matrouk, and several others for providing early feedback on drafts. Any mistakes or omissions are my fault, not theirs.

Also if you love it, please let your friends know. In later weeks, I’ll be working on original research outside the history of computation (problem solving, debugging, static analysis, and more). If you have suggestions write us at editor@buriedreads.com.

It’s Turtles All The Way Down

We have a great post this week from the founder of Thumbtack, who shares lessons on over a decade building the company. Most “lessons” posts serve up platitudes, but Jonathan’s post has a number a unique ideas. My favorite: he’s built multiple companies along the way 1) the startup hunting for basic product-market-fit 2) the startup hunting for business-model-market-fit 3) the startup hyperscaling 4) the startup building out a leadership team. There’s a new challenge just when you feel you’ve got the hang of it.

From the Operators

Jonathan Swanson of Thumbtack recounts Thumbtack’s wild ride in Zero to $1B: 8 Lessons Scaling a Startup.

Anand Iyer of Trusted shares An important Marketplace Metric: Search to Fill. Don’t be deterred by the Uber example at the beginning, this pieces goes deep on the math you need to corner your marketplace.

Andy Sparks of Holloway and his team at Holloway have put together the The Holloway Guide to Raising Venture Capital. It’s the definitive guide to raising.


From the Investors

Bijan Sabet of Spark Capital memorializes the passing of Mary Oliver. If you haven’t read her, Bijan found a good poem to start with.

This week Twitter was all upset about Ryan Hoover’s search for the Weekend Fund Chief of Staff, but Jason Calacanis sets them straight with a primer on carry in A carry comp kerfuffle in Micro VC land.

500 Startups recently published their 2018 wrap up, and we were surprised to see how many unicorns they’ve funded over the years. Add these startups to your index of unicorns: Credit Karma, Talkdesk, Twilio, Grab, Sendgrid, Canva, Intercom, Bukalapak, Gitlab, Revolution Precrafted

Hunter Walk of Homebrew says “Podcast Discovery” Is A Problem But It’s Not A Company. I’m a bit sad, because I want a collaborative filtering solution for podcasts, and Breaker isn’t quite there.

Gené Teare of Crunchbase reports that 2018 Sets All-Time High For Investment Dollars Into Female-Founded Startups. It’s so refreshing to see this happening.

What if being 10x better requires just a slight tweak?

We’re loving the How I Built This podcast, hosted by NPR’s Guy Raz. In this week’s episode, Julie Rice and Elizabeth Cutler tell the story of starting SoulCycle. Raz asked pointedly, “why even bother starting Soul Cycle when practically every gym already had a cycling class for members at no additional cost.” This reminded me of the quip “if you’re entering a market with existing competitors, you have to be 10x better.”

It’s sound advice, and the founders of SoulCycle knew they could offer a 10x experience with just a few important changes. As Danielle can attest, from the moment you step into the studio the receptionist has been trained to make you feel welcome and accepted. When class ends and you’re dripping with sweat, the lights are low, candles are lit, and the instructors prompt you to celebrate how powerful your body is without comparing yourself to others. In short, you’ve had more than a ride — you’ve had an experience that to some even seems cult-like.

Sometime 10x better doesn’t mean 10x more work. Remember that just a few small tweaks in your work, or life, could make all the difference.


From the Operators

Andy Dunn of Bonobos recounts conversations with the late Blake Nordstrom, who passed away last week, in The Last Time I Saw Blake Nordstrom. Growing up in Seattle, I’ve heard so many stories about the Nordstrom family’s dedication to customer service, and you feel it when you’re a customer there. To hear it from Andy, the founder’s great grandson still had the touch, and will be dearly missed. Rest in peace Mr. Nordstrom.

Over the past month Nathan Barry of ConvertKit went through a difficult time, facing something not talked about nearly enough: his wife’s miscarriage. His surprising discovery that sometimes Gratitude is a distraction resonated with us, and his vulnerability in sharing this story is deeply appreciated.

First Round Capital compiled the best advice from First Round Review in 2018 in The 30 Best Pieces of Advice for Entrepreneurs in 2018. They’ve also conveniently linked back to previous years if you want to binge on the best nuggets from this top notch VC publication.


From the Investors

Jason Calacanis is back to blogging regularly and suggests The Ultimate Outsider’s Hack is to Read All The Biographies. This reminds us of the approach author Robert Greene takes to summarizing knowledge around human excellence in his great book Mastery.

David Teten of HOF Capital has the best non-obvious advice I’ve seen in a long time. Writing down your responses to VC’s doing diligence goes further in closing a deal than you might imagine. Find out why in Face-to-Face Meetings Are Important, but Thoughtful Written Collateral is Mandatory for Closing the Deal.

Jeffrey Carter of West Loop Ventures dives into another under-reported topic of fundraising, discussing investor’s : Information Rights

Carlos Eduardo Espinal of Seedcamp has a simple but awesome spreadsheet for Managing Your Fundraising Pipeline. Savvy founders can also fill this sheet with qualified VCs using the Investors tab of Mattermark.

Ali Hamed of CoVenture draws the distinction between Capital Efficient Vs. Equity Efficient. Either he’s dead on that financing growth needs more options or maybe founders should get more creative with their distribution approaches.

A warm congratulations to Dorothy Ren for joining NextView Ventures on the investment team. If you’re a founder re-designing the everyday economy (home, transportation, food, work & money, health, apparel, and entertainment) hit her up with a pitch (her email is in the post).

Playing chess without seeing the board

This week two of our favorite videos comes from hours of great conversation last week with our former cofounder and great friend Andy Sparks. The first ponders how our typical approaches to strategy might be like playing chess without being able to see the chess board. And we also have a great video from one of the most experienced COO’s in startups, Keith Rabois.

We hope all of you are off to a great start in 2019!


From the Operators

Simon Wardley of Leading Edge Forum asks what would it like to be playing chess without being able to see the chess board or know the rules. It turns out this mode of blind thinking is where most business advice comes from. Situation Normal, Everything Must Change is humorous talk worth seeing.

Thompson Aderinkomi of Nice Healthcare tells the story of being fired as a CEO only to watch his company be shuttered months later. As if that wasn’t enough, he’s now recreating the company from scratch without venture scale funding. Read the full story at Indie and Me.


From the Investors

Keith Rabois of Khosla Ventures did a great talk called How to Operate several years ago. Enough people have recommended it that I finally checked it out, and boy is it a good one. We’re breaking our own rule that all content must be fresh, because Keith’s advice is so useful.

Dave Kellogg of Host Analytics shares A Simple Trick To Get Your CEO Closer to Your Team. Middle managers in companies with 50-200 employees can benefit from this tactic.

Shannon Liston of Techstars explains How To Shutter Your Startup: Best Practices for Corporate Dissolution. This is the tip of the iceberg, and we wish there was more written about this given how many founders we’ve seen wait to plan this until there are only 30-60 days of cash left.

Morgan Housel of Collaborative Fund wonders if our Wild Expectations for leadership are too high. She mentions a fascinating bit of history about Harry Truman taking over from Roosevelt I didn’t know about.


From the Authors

Jonathan Rosenberg of Five9 announced on Twitter his new book Trillion Dollar Coach, a collection of insights from Bill Campbell who coached Steve Jobs, Larry page, and probably dozens of other successful entrepreneurs.

Eliot Peper announced on Twitter his new novel Breach. His two preceding books Bandwidth and Borderless have been completely on point with our political situation and the challenges technology has introduced.

Picking up where you left off

This week our friend Andy Sparks is visiting us here in Colorado. Danielle and I cofounded Mattermark with Andy back in 2013. Since Andy moved on in late 2016, we don’t get to see nearly enough of him, especially now that we’re in different cities. It’s been amazing to reconnect this week. There are certain friends you meet in life where you can be apart for a long time, but within minutes snap back to deep conversation.

One of our favorite traditions while working on Mattermark was getting together for dinners at least once each week. Founder Dinners were sometimes an outlet for tough problems to solve at the company, but more often a forum for philosophical questions, talking about the sci-fi we were each reading, and DJ’ing each others’ favorite YouTube videos. Every night this week seems to be like a Founder Dinner, and it’s such a treat.

Andy is busy running his company Holloway, but we will never forget what a joy it was to work with him every day for 4 years. If I could wish anything for all our readers in 2019, it’s that you’ll meet at least one friend this year, who even after being apart for years, you could pick up right where you left off deep in conversation.


From the Operators

Avni Patel Thompson of Poppy is Learning how to say goodbye: grieving the end of a startup. So many of these emotions ring true to where we were with selling Mattermark a year ago, and Thompson is right that too few people talk about this part of startups.

Chris Herd of Nexves offers a surprisingly elegant distillation in Want to Be a Billionaire? Solve “I want X but Y”. It reminds us a lot of Paul Graham’s classic How to Get Startup Ideas.


From the Investors

Fred Wilson of Union Square Ventures has been a blogging tear this week. Investors should give careful thought to his post Missing The Forest Through The Trees. And he also has thoughtful comments on how startup outsiders view seemingly foolhardy startups in The Profit Motive.

Semil Shah of Haystack is in a thoughtful mood as New Years rolls around, and has two great posts this week as well. “Your Portfolio Is Your Path” is a rare look at some regrets from an earlier fund. And Risk And Reward is a caution to founders that aren’t willing to quit their job and leap into their startup before it is funded.

Tim Ferriss of has a very simple plan for Conducting a ‘Past Year Review’. If you want something more involved, Steve Schlafman has a detailed review system..

Martin Casado of Andreessen Horowitz gives a shout out to the great book Crossing the Chasm in his post: The Unending Chasm, and How to Survive It. I know the feeling of “if we just get this feature done, everything is going to turn around” or “we’ve got product market fit, it’s just scaling from here.” Sometimes it isn’t so easy.

Steve Schlafman of Primary Venture Partners boils down a key takeaway from Keith Rabois’s startup school lecture. This decision matrix reminds me of Ken Blanchard’s extremely useful situational leadership–an oldie known by too few startup founders.

If you know friends who’s resolution is to build a startup in 2019, Charlie O’Donnell of Brooklyn Bridge Ventures gives sound advice that first time founders should take to heart. Our favorite: get out of your house and talk to your customers!

Andrew Chen of Andreessen Horowitz has to be one of the more prolific writers and thinkers in startups, and he’s published his 2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included).

Hunter Walk of Homebrew adds more thoughts on portfolio construction this week in 3.5 Notes From Our Most Substantial Venture Exit So Far.

Tomasz Tunguz of Redpoint Ventures checks in on Just Where Are SaaS Companies Priced After the 2018 Correction? We know this eventually trickles into startup valuations, and it will be interesting to see where this goes in 2019.

When Computing Got Started

Several weeks ago we announced Buried Reads is starting an Engineering Newsletter. It’s been tricky to figure out what form this should take, since there’s not enough great blogging on engineering. Instead we’ll be doing more original work. We are starting with the story of how computing got started, going all the way back to early Babylonian algorithms, forward into the eighteenth century when Computer was an occupation held by workers calculating everything from the position of the moon to tables of logarithms, leading finally into Charle Babbage and his invention of the Difference Engine.

We are digging into original source material to tell the story, including early research on what it was like to be a Computer in the eighteenth century and Babbage’s autobiography. One moment in particular struck me as magical. Imagine a young Charles Babbage fatigued from calculating monotonous tables of logarithms who has fallen into daydreaming.

One evening I was sitting in the rooms of the Analytical Society, at Cambridge, my head leaning forward on the Table in a kind of dreamy mood, with a Table of logarithms lying open before me. Another member, coming into the room, and seeing me half asleep, called out, “Well, Babbage, what are you dreaming about?” to which I replied, “I am thinking that all these Tables (pointing to the logarithms) might be calculated by machinery.”

Charles Babbage in Life of a Philosopher

My mind races thinking of how momentous this moment was. Our laptops and cell phones may never have happened or been delayed decades even centuries later if not for this moment of inspiration that Babbage had.

If you are curious to learn more, subscribe to our Engineering newsletter.


From the Operators

Joel Gascoigne of BufferApp publicly shares the company’s performance in Buffer 2018 metrics. Impressive to see this company payback its Series A and decide to go non-venture scale. They reached $3.29 million in net profit this year.

Elisa Steele of Namely tells the story of getting on several boards and what the experience has been like. Listen at How To Effectively Use Your Board as a Resource.


From the Investors

Sammy Abdullah of Blossom Street Ventures does an analysis of public SaaS company multiples, which have fairly obviously tanked right along with the rest of the NASDAQ. The most interesting fact: public SaaS companies average -5% EBITDA margin. This was surprising to me.

Andrew Clark of Visible urges CEOs to write a yearly wrap up for their investors, and offers several useful sections you can consider including.

DifferentFunds published the State of Terms in Venture Capital 2018 for sub $100M funds. It covers the terms they iron out with their LPs, all the way down to, just as an example, the average number of words in the LP agreement. Founders can benefit quite a from understanding where their early seed fund investors are coming from.


From the Authors

Eliot Peper of makes an interesting point in True maturity requires treating adults like children. After reading How Emotions Are Made by Lisa Feldman Barrett, I’m a big believer that rich emotional experiences can often be shaped by simple environmental factors. For examples, maybe I’m having a nightmare simply because I’m too hot from all the covers over me, and so my body is trying to come up with an explanation why I might feel this way. Peper points out that maybe we should sometimes assume complex adult behavior is from simple factors like this.

Struggling to Hire Engineers

The startup community has been kicking out amazing posts as the year comes to a close, and we have some gems to share this week. We’re breaking form a bit, and sharing some of our own advice on a topic near and dear to my heart: recruiting engineering talent.

Recruiting Game Plan

I’ve been using my sabbatical time to help companies hire engineers. Velocity is often the make or break issue in winning star candidates. I’ve been encouraging companies we help to map out the hiring process in advance, and have pulled together many elements that are easy to miss. The document got so much glowing feedback, I am sharing the Google Doc widely this week: Interview Game Plan template.


From the Operators

Rand Fishkin of SparkToro explores whether blogging is still worthwhile for the effort, and the factors authors should consider in Can You Still Blog Your Way to Visibility & Credibility?

Justin Jackson of Transistor.fm is thinking about something that’s been bouncing around in my head while on sabbatical: Can you grow a startup on the side?

Max Rhodes of Faire shares his story of getting to $100 million in financing. Our favorite part is the advice from Michael Moritz the “constant application of force” is what separates winning companies.


From the Investors

Christoph Janz of Point Nine Capital writes There’s more than one path to $100 million. We love the shout out to Neeraj’s and his great advice on tripling and doubling your company.

Fred Wilson of Union Square Ventures points out that while we talk about the importance of self-care for founders, we also attack our most visible leaders when they talk about it in Leadership and Self Care.

Albert Wenger of Union Square Ventures has been writing his book The World After Capital, which honestly I find as a bit of premature celebration. But I love his post this week Bots for All of Us (Informational Freedom).

Li Jin and D’Arcy Coolican of Andreessen Horowtiz compiled a terrific list of 16 Ways to Measure Network Effects.

A life without kids

Our headline post this week from Sarah Tavel at Benchmark was by far my favorite read this week. Danielle and I have been married for over 10 years, but still haven’t had kids. The decision has freed us up to start companies together, travel the world, read as much as we want, and have countless adventures. Sarah’s post is one of the more thoughtful essay’s I’ve seen on just how much I might be missing out on.


Reflections on Parenting

Sarah Tavel of Benchmark opens a window into important revelations in her personal life in Reflections on becoming a parent


SciFi Startups

Sarah A. Downey of Accomplice has been putting together an overdue series on what startups can learn from Star Trek The Next Generation. In Startup trek, episode 5: Where No One Has Gone Before she covers one of Danielle’s favorite episodes on time travel.

This week TC Sottek of The Verge announced The Verge’s Better Worlds, an effort to portray a more positive future. This as postive sign for those who remember Peter Thiel’s argument about pessimistic SciFi in The End of the Future.


From the Operators

Our parents are coming to visit this Christmas, and it’s filled with fun times, but also a dose of dysfunction that reminds us of annoying times during childhood. Morgan J. Lopes of Polar Notion has put together a set of questions for taking stock of your family relationships. This is a great one to think about vis-a-vis New Years resolutions: Annual Reflection Framework.

David Peterson of Airtable showcases Airtable by putting together a list of Startup Pitch Decks. If you’re building your deck out over the holidays and need inspiration, this is up your alley.

Claire Lew of Know Your Team announces her company’s pivot in Big news: Know Your Company is now Know Your Team. We normally don’t share product launches here, but we love that she shared so much background on her thought process through the transition.


From the Investors

Andrew Clark of Visible VC announces a new tool to help founders run their fundraising process in Get Funded: The Fundraise Tracking Tool

David Beisel of NextView Ventures is concerned founders are missing out on key opportunities that PR can drive in Nobody Announces Their Seed Round Anymore and That’s a Mistake

Hunter Walk of Homebrew offers advice for other funds to improve their portfolio pages, so founders can better determine whether it makes sense to pitch them, in A Small Change Seed Funds Can Make To Their Websites To Help Founders (and Themselves)

Founders who haven’t been in the market for early stage rounds might be surprised by Jason Lemkin of SaaStr‘s answer to the question Is it normal for Series A investors to buy up previous seed investor’s equity?

Jenny Fielding of Techstars announces she is doubling down on the New York tech community in And Now for Something New and Different… Announcing the New Techstars NYC Managing Director

Greylock Partners announces they have added former StitchFix head of growth to the team in Welcome Mike Duboe as Greylock’s Newest Investor

Lightspeed Venture Partners adds 3 impressive operators to the team in When we’re not obsessing about investing, we’re obsessing about hiring.